Monday, July 16, 2007
In a way, Crocs and Paris Hilton have a lot in common: both are
plastic-y and make unreasonable amounts of money; people are
obsessed with them (or rather obsessed with talking about them), and no one can really figure out why. The ugly croslite gardening clogs have been
the subject of newspaper trend and business stories for well over a year now -
we first spotted the apparently widespread fad in its early stages, via Allstonian hipster feet in and around the
Harvard Ave area two summers ago - and now they’re experiencing a media resurgence,
due mainly to the facts that business is still booming for the Crocs company,
and, more importantly, George W. Bush donned a pair recently (with shorts and
black socks, no less). Isn’t this something that the Crocs crew would want to
keep quiet? Last time we checked, Bush is no fashion icon, and his approval
ratings are in the gutter - that makes him the opposite of celeb spokesperson
material. In the past month
the Washington
Post, New York Times Magazine Consumed
columnist Rob Walker, Slate, and a smattering
of others (check Google News) have analyzed, experimented, theorized and
otherwise contemplated the ugly-as-beautiful shoe fad. Enough with the Crocs coverage! News outlets
everywhere, we beseech you - put the shoes down and find another trend to
investigate. And don’t cop out and
rehash the Guitar Hero craze... unless it involves some sort of Boston vs. New
York face-off.
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