Apple Flagship Store

Want to convince yourself it’s a good idea to buy a $1500 computer during an economic downturn? Step 1: go to the beacon-like, three-floor, glass-windowed APPLE FLAGSHIP STORE — the largest Apple store in the US — on Boylston Street. Step 2: seek out one of the gleaming, 24-inch iMacs on display on the first floor. Step 3: google the highest quality version of the video for the Bjork song “Wanderlust,” an astoundingly vivid, kaleidoscopic amalgam of puppets, live action, and digital effects. Step 4: press play. Turn up the sound, be stimulated, and ponder setting up a payment plan. If that doesn’t work, try wandering around Apple’s sterile, white-and-silver space. You’re bound to find something you need (or think you need) — an iPhone, an iPod Nano, that Subways song from the commercials for iPhone apps. Think of it as your one-person economic-stimulus strategy.

APPLE FLAGSHIP STORE | 815 Boylston Street, Boston | 617.385.9400 | various locations | apple.com

• Share:
• 
• 
• 
• 
• 
• 
•