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Morrissey Boulevard melancholia

January 31, 2007 5:01:25 PM

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Speaking with the Phoenix this week, Ainsley cast the paper’s circulation and advertising struggles in 2006 as something of an anomaly, noting that the paper was hurt by its inadvertent release of customer credit-card information and the closing of Filene’s, respectively. (Boston’s daily and Sunday circulation dropped seven and 10 percent, respectively, between April and September 2006, to 386,000 and 587,000; the national declines for this period were 2.8 and 3.4 percent.) He also said the paper has been working to reduce third-party circulation, in which commercial sponsors underwrite residential delivery for customers. (This practice drives up circulation numbers but is frowned on by advertisers, who end up paying higher rates as a result.) Consequently, Ainsley predicts, circulation numbers “will be far better for us going forward.” As for advertising revenues, Ainsley says, “I actually feel pretty good about the prospects going forward. I think the market is improving — we’re seeing some slight upticks in the local economy — and I like to think the Globe is well-positioned to take advantage of that.”

Asked about recent cutbacks at the paper, Ainsley suggests that no further cuts are imminent — and that the Washington bureau, in particular, has a secure future at the Globe. “While we’re always going to be examining costs across the board, we don’t have any plans to do anything beyond what we’ve already stated on the expense front,” he says. “We’re very committed to the Washington Bureau. . . . I spent a day down [there] a few weeks ago, and what impressed me to no end was the relationship our people have with the local congressional delegation. You’re not going to get that from Reuters, from AP, even from the New York Times News Service. And that translates into far better coverage of our delegation than any other media outlet can deliver.

“I consider that local coverage,” Ainsley adds. “Part of that is how you define local. And I define it as anything that has a direct, immediate impact on our customers.”

This is the crux of the issue, of course. If Ainsley’s relatively expansive definition of local coverage holds, recent talk of the Globe’s death may prove to have been hyperbolic. Then again, if Ainsley and his superiors at the Times Co. amend this definition — or change their take on what constitutes “a direct, immediate impact” — the future may prove even grimmer than today’s bleak status quo.

On the Web
Adam Reilly's Media Log: //www.thephoenix.com/medialog


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COMMENTS

Mr. Reilly article is on point. What concerns us is the future of the print media and its victimization by the internet and cable TV that provides so many no waiting alternatives 24/7. The corporatization of the print and broadcast media by the "bean counters" only concerned with squeezing the bottomline for quarterly profits to satisfy carnivorous high level corporate officers, bankers, and shareholders is posing a serious threat to our system of a free press with its career journalists. When families like the Taylors of The Globe or the Stoddards of The Worcester Telegram ownd the newspapers dips in profits did not matter. Additionally, they lived locally and were involved with the economic and well being of their respective communities. Many did not like ther paternalistic ways and criticized the Taylor family Globe's liberalism and Mr. Stoddard's far right wing union demonizing philosophy. However, for the most part reporters, editorial writers,columnists enjoyed a career for life with a career ladder with slight interference if any. That has now changed with the corporatization. These newsroom journalists are nothing more than commodities enjoiying no security from paycheck to paycheck. This is resulting in those reporting doing the unthinkable in years past of tuning resumes on a hourly basis and dimishing loyalty to management because of fearing being "pink slipped" without notice.The profession for journalists with its code of ethics is sinking under this disease. Mr.Reilly strikes a nerve when he discusses The Globe's and The Telegram's out of town New York ownership which would be analagous to the Yankees owning The Red Sox and treating the Sox like a starving sudsidary farm club and bleeding its lifeblood. This is what we are observing by the contuous downsizing, outsourcing, and use of independent correspondents. I am fearful of this continuous trend and most concerned of what will behappening to our press freedoms and especially what is happening to a new lack of investigative reporting by the print. Crusading reporting for the common good against special interests will be a relic of the past. The demise of print readers because of the computer and the interenet has provided other ways to get all the information we want when we want further bypassing newspapers This along with with non traditonal advertising on websites is allowing the consumer and businesses the ability to purchase goods and services 365 days a year and anytime of the day or night with having to go through waiting for their daily paper to arrive. Hopefully,newspapers in our country will reinvent themselves rapidly to continue to give us the best press freedoms that we all want and have enjoyed since the inception of our nation.

POSTED BY john Gatti Jr. AT 02/02/07 9:28 PM

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