Converge invents new use for Twitter: "street justice" for album leaks
On the Download
"Pointy-eared, ivory-tower webternet theorists and starched-collar marketing gurus love to talk about the power of social networking. And major record labels have spent millions combatting internet music piracy. But today they all should be taking a lesson from Boston hardcore heroes Converge.
Two days ago, when Converge's new album Axe To Fall leaked to the internet (its official release date is October 20), the band did something that appears to be unprecedented: they publicly shamed the leaker."
- Carly Carioli
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