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Monster man

Massachusetts dot-commie spotted torching the decks at Burning Man
By MIKE MCKAY  |  October 8, 2007

listMonsterMan

It’s 5:30 AM as you stand in the middle of a dusty, heat-scorched plain that is flat for miles in every direction. Look left and you catch a glimpse of a converted double decker bus, packed with 100 cheering souls, as it shoots flames from its uppermost point. A girl with mysteriously dilated pupils bikes past you, drawn insect-like towards a strobe light off in the distance. The cool morning air is filled with sounds blaring from a half dozen points on the horizon as the sun ponders peeking over the mountains.

It’s Burning Man, of course, and although the media glare has long since faded from this annual bacchanalian rite of glowsticks, flamethrowers, and nudity in the Northern Nevada desert, the rite itself persists, strong as ever: 50,000 lunatics celebrating inarticulable notions of radical self-expression and all-purpose debauchery in Salvador Dali-esque splendor.

Perhaps the last thing you’d expect to find here ― here, that is, in the heart of a garish, faded trend, the pop-cultural equivalent of that tribal tattoo you got on that drunken night in college ― is a Good Corporate Citizen. But it’s here that I find Jeff Taylor, the founder and longtime CEO of New England-based internet job-hunt giant Monster.com. Then again, maybe it isn’t so crazy to find him here after all: in 2006, the average Burning Man attendee was 36 years old, and a sizeable contingent of older folks is in evidence all over the grounds. Taylor, dust-covered and stubbly in a Mad Max-esque outfit that includes a leopard-print headband and goggles, looks spry and fit at 46. Two years ago he left the job market to form Eons.com, a MySpace for boomers. Eons is aimed squarely at a market that might be dubbed extreeeem early-retirement – in a promotional video, a clean-shaven, sport-jacketed Taylor, sans goggles, describes Eons as a “celebration of turning 50 . . . all the way to your reachable goal of living to 100.” So it’s not difficult to discern how this connects to his new company: for today’s boomers, fifty is the new twenty.

The geographical and spiritual center of this whole Burning Man mess is, of course, the eponymous, vaguely-humanoid wooden sculpture that is torched at the week-long event’s conclusion. But during the rest of the week, the soul of Burning Man lies in the many “sound camps” which dot the festival’s inner and outer ring. These camps, usually consisting of a giant soundsystems housed within geodesic domes, beat with an almost mystic volume, a pulse that can be heard clear across the desert. The largest, and loudest, of these camps is known as Root Society. And the man at the center of Root Society’s ragged circus is Jeff Taylor.

“I came out here looking for ways to extend my hobby and my passion for DJing,” he says. “Burning Man seemed like a really interesting way to look at the spiritual side of creativity and to explore the music. At home, wherever home is, if it isn’t commercial Top 40, or if it isn’t classic rock, people are not willing to experiment. Out here people are so hungry for that, it almost aches for the excitement. The people will dance and the more progressive you are, the harder you are, the more people love it.”

For the evening – or, as it happens, morning -- Taylor has traded in the boardroom for a DJ booth, and hundreds of sweaty revelers gyrate on the dance floor below. This is Taylor’s fifth year at the festival, and also his fifth year of hosting a sound camp.

Root Society consists of the 3 domes, the largest of which is 90 feet across and is filled with intricate lighting and stacks of subwoofers that rival those of the world’s biggest nightclubs. It even sports cargo nets and ropes dangling from its apex, which allow for Cicque de Soleil-like performances high above the crowded dance floor. The main dome is flanked by the obligatory chill-out tent which sports over a dozen beds supporting numerous heavily “chilled-out” individuals. All of this stands in from of a giant camp which houses the nearly 80 people who work to make this ambitious production a reality. 

Taylor describes his eminations at Burning Man as “desert music,” a style which can be identified by it’s absolute obsession with bass. Genres like dubstep, breaks, techno, and house (in all its various forms) provide a ubiquitous background noise to the festival and are seldom completely out of earshot. Taylor -- or DJ Jefr Tale as he is known on the playa -- serves up a full frontal assault of house and electro that is anything but subtle, and despite the fact that it’s nearing 6am the crowd seems to be following him every step of the way.

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Comments
Monster man
As one of the fortunate Root Society campers, I am deeply grateful to Jefr for pulling this all together! In addition to the obvious fun, it is a place where one can be their true self without fear of judgment. All that is required is participation and respect of others and the volatile desert environment. For many, the desert is home for a week out of the year and the other 51 weeks are spent preparing for being home again. Hard to explain..........just go and find out for yourself! SmokinOke
By SmokinOke on 10/05/2007 at 7:25:36
Monster man
Question? Who Wrote this article? The by line states "Jeff Taylor", and I'm wondering the author is Jeff Taylor founder and CEO of Monster.com or a different Jeff Taylor. If it's the same guy then , whoa dude! I want you're having! Next up, Chai Guy interviews himself!
By chai guy on 10/06/2007 at 1:52:05
Monster man
i have been a root society camper for three years now, sorta by lucky accident, serendippity-do, as it were. i think there are a LOT more corporate movers and shakers out on the playa then you could ever imagine, and in many different industries... the reason is this; the people who go to burning man are on the cutting edge, of EVERYTHING... if you want fresh, new, vibrant, thoughtful, go to Black Rock City. it's in there...
By simon of the playa on 10/06/2007 at 7:31:19
Monster man
Due to a really stupid copy-editing error, ThePhoenix.com originally added the wrong byline to this article. The author is not Jeff Taylor -- who is the subject of the piece -- but instead Phoenix freelancer Mike McKay. The byline has been corrected. Sorry, everyone.
By OTD on 10/08/2007 at 4:28:22
Monster man
You have -got- to be kidding. Root Society got the only "Redder Than Red" MOOP rating on the entirety of the playa. Meaning that Root Society, regardless of how awesome their stuff was or how nifty their celebrity founder, their expensive, expansive paid-to-play DJ list, and their extraordinarily large pool of volunteers was, they left the playa in a mess. Did Root Society utterly forget the first rule - Leave No Trace? Apparently they did, and apparently Root Society's huge amount of Moop, garbage, broken glass and crap left over isn't even remotely of any concern to the group. OOoOooo, they had awesome stuff. OoooOOoo, the founder of Monster.com camped there. Whoop-de-friggin' doo. Next time, clean up your camp!
By thedrunkenmonkey on 10/11/2007 at 7:27:20
Monster man
Dude, did you also happen to notice who else got rated red?? FIRST CAMP! So go tell it to Larry Harvey OK? That moop map isn't worth the plywood it's printed on.
By chai guy on 10/14/2007 at 10:36:38
Monster man
As a working member of the camp, I personally spent over two hours every morning cleaning up trash that was left by visitors, not camp members. I am sad that our camp shows up as red but would like to point the finger at those dumping trash in our camp. I spent a lot of time at other camps and never left a piece of trash. Ultimately, it is our responsibility to clean our camp, agreed. It would be a lot easier to do if visitors showed the same respect we do when we visit theirs.
By SmokinOke on 10/15/2007 at 6:02:12
Monster man
So what? If you're a large-scale camp, part of your responsibility to the playa is to clean up after yourself. Having a large-scale attraction happens to also be the problem. And by the way, "redder than red" isn't talking about GARBAGE...it's talking about plywood, 2x4s, cars, couches, and more. You can wax on poetical about how people need to respect your camp, but face it, Root Society had a 90'7" dome with pay-to-play DJ lineups. Don't pass it off like it was all those awful Burners dropping their garbage off in Root Society camp. And on Larry Harvey? So what? If Larry Harvey crapped on the playa or drove trashed across the playa running over hippies left and right, would it make it acceptable to still do so? Don't make excuses for pisspoor behavior you know is wrong by pointing out that all the other Burny kids are doing it. Take ACTUAL responsibility for yourself. I mean, because believe it or not, that's kind of what the event's about.
By thedrunkenmonkey on 10/17/2007 at 3:25:19
Monster man
So what? If you're a large-scale camp, part of your responsibility to the playa is to clean up after yourself. Having a large-scale attraction happens to also be the problem. And by the way, "redder than red" isn't talking about GARBAGE...it's talking about plywood, 2x4s, cars, couches, and more. You can wax on poetical about how people need to respect your camp, but face it, Root Society had a 90'7" dome with pay-to-play DJ lineups. Don't pass it off like it was all those awful Burners dropping their garbage off in Root Society camp. And on Larry Harvey? So what? If Larry Harvey crapped on the playa or drove trashed across the playa running over hippies left and right, would it make it acceptable to still do so? Don't make excuses for pisspoor behavior you know is wrong by pointing out that all the other Burny kids are doing it. Take ACTUAL responsibility for yourself. I mean, because believe it or not, that's kind of what the event's about. But you are right - that moop map isn't completely accurate. They have a GPS location map with item found and GPS coordinate that will point out exactly what everyone left behind. Interesting what happens when people who are smart and have access to stuff and CARE about the playa actually put it to use, eh?
By thedrunkenmonkey on 10/17/2007 at 3:26:29
Monster man
my my, someone sure has an axe to grind, dont they my inebriated simian friend. truth of the matter is, just like entheon or deep end, we were hosts to ALOT OF FUCKING PEOPLE....and as in years past, the highest traffic areas are the ones that are problematic, regardless of who camps there. so to blame root society for it's good location is a twisted argument at best. what have YOU done for the playa lately? "a critic never produces anything of their own"
By simon of the playa on 11/15/2007 at 7:32:32
Monster man
my my, someone sure has an axe to grind, dont they my inebriated simian friend. truth of the matter is, just like entheon or deep end, we were hosts to ALOT OF FUCKING PEOPLE....and as in years past, the highest traffic areas are the ones that are problematic, regardless of who camps there. so to blame root society for it's good location is a twisted argument at best. what have YOU done for the playa lately? "a critic never produces anything of value, just his own words, which are merely his opinion, and nothing else"
By simon of the playa on 11/15/2007 at 7:34:43

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