Doing it ninja style

By CARLY CARIOLI  |  April 22, 2011

"The minute you say 'Why not' to a major label, they give you a hundred reasons," says Palmer. "But as artists? You never think of those reasons. 'We're all getting together for a day? Why not make a record?' We can! And I think the tools available — the distribution tools, the recording tools, the webcasting and video tools — all of that stuff becoming available means we're swimming in a giant sea of why-fucking-not."

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