Department of Bad Spin: Pagliuca plays the trophy card

I understand that Steve Pagliuca has some serious ground to make up if he's going to win the Democratic US Senate primary. I also understand that the Celtics' recent return to NBA championship status is a feather in Pagliuca's cap. Still, is bringing the NBA trophy on Pagliuca's "Jobs Express" bus really necessary? Or helpful? Or anything other then mega-dorky?

Here's the press release: 

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UPDATE: NBA CHAMPIONSHIP TROPHY TO JOIN PAGLIUCA ON "JOBS EXPRESS" TOUR

NBA Championship Trophy will Join Pagliuca in Last Minute Push

CAMBRIDGE, MA – Democratic U.S. Senate candidate Steve Pagliuca today announced he is launching a three-day tour of Massachusetts on the “Jobs Express” bus which will feature the NBA Championship trophy.
 
The campaign will share videos from various stops of the jobs' tour on the campaigns website, www.stevepagliuca.com/jobstour, tweet live updates, and share pictures on Facebook.

PAGLIUCA'S **UPDATED** WEEKEND SCHEDULE IS AS FOLLOWS:

Saturday, December 5th, 2009

8:00AM - DEPARTS CAMPAIGN HQ FOR UMASS DARTMOUTH

10AM  - ATTENDS SOUTH COAST ALLIANCE CANDIDATE FORUM
             UMASS Dartmouth
             285 Old Westport Road
             North Dartmouth, MA
 
1:00PM - ATTENDS FALL RIVER PARADE
              Rec Center
              72 Bank Street
              Fall River, MA

3:00 PM – MEETS SHOPPERS AT WRENTHAM OUTLETS
                1 Premium Outlet Boulevard
                Wrentham, MA

5:00PM -  GREETS SHOPPERS AT HOME DEPOT IN WEST ROXBURY
               Home Depot         
               1213 VFW Parkway
               West Roxbury, MA‎

6:30PM - GREETS FANS AT BOSTON BRUINS HOME GAME
              TD Bank Garden
              Boston, Ma

Sunday, December 6th, 2009 - (**NOTE: SUNDAY SCHEDULE SUBJECT TO CHANGE**)

8:00AM - DEPARTS CAMPAIGN HQ FOR DEDHAM WHOLE FOODS

8:30AM –  GREETS SHOPPERS AT WHOLE FOODS
                300 Legacy Place
                 Dedham, MA

11:45AM - GREETS HOLIDAY SHOPPERS IN HOLYOKE
                Intersection of Lower Westfield Road and Holyoke Street
                Holyoke, MA

1:15PM – GREETS DINERS AT CHAMPIONS SPORTS BAR
               Champions, Tower Square
               1500 Main St. Springfield, MA

3:00PM – ATTENDS HOUSE PARTY WITH SUPPORTERS
               Longmeadow, MA

6:30PM - MEETS VOLUNTEERS AT WORCESTER CAMPAIGN HQ
               Pagliuca for Senate Campaign HQ
               275 Shrewsbury Street
               Worcester, MA