I first started noticing this trend with the commercials. Here’s
just one of the more obnoxious ones, for Coors beer:
Wife in bathroom checking
to see if the strip for her pregnancy test has turned blue: “Honey, I
think this is what we’ve been waiting for…”
Oafish husband checking to see if label of his beer has turned
blue, indicating it has reached the perfect temperature for consumption: “Yes, I think it is!”