Update: Ad agency fired over dead rockers campaign
So that Doc Martens ad campaign with the dead punk icons?
Yeah... those dudes got fired.
The concept was not approved and a press release from the shoe company stated, "Dr Martens did not commission the work as it runs counter to our current marketing activities based on FREEDM, which is dedicated to nurturing grass roots creativity and supporting emerging talent."
Not sure if any of that is code for "everyone hated it so we decided to cut and run."
(thanks to Sharon for the tip)