Commercial break: The 2008 Brandcameo Product Placement Awards

Published Aug 22 2008, 05:09 PM by Peter Keough

Before we get back to Mr. Coogan, I think I should follow up on a posting a few days ago about the “2008 Brandcameos Product Placement Award,” which this year, for the first time, are being selected in part by popular vote. Well, the results are in. And though the motion picture industry pretty much pales in promotional and advertising significance before, say, the Olympics, I think it’s important to keep up with the latest developments.

Here are some of the big winners:

Brandcameo E.T./Reese's Award for Achievement in Press Coverage: “Transformers.”

No contest there; how else can you refer to that movie except as a product of its product placements?

Similarly, the other film that most shamelessly abused product placementing, that high-end QVC broadcast posing as a movie “Sex and the City,” took three seemingly contradictory prizes:

The Most Mouthwatering Award for placement most likely to prompt an immediate purchase (namely its Luis Vuitton collection).

and:

The Perfect Fit Award for best product placement chemistry (The Manolo Blahniks, of course).

and also:

The Film Whore Award for movie that most “sold out” for product placement.

There can be no higher honor. Sorry for the interruption. We’ll resume with Mr. Coogan shortly...

Steve Coogan interview, part 2

Steve Coogan: no holds bard

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Commercial break: The 2008 Brandcameo Product Placement Awards

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