Commercial break: The 2008 Brandcameo Product Placement Awards

Published Aug 22 2008, 05:09 PM by Peter Keough

Before we get back to Mr. Coogan, I think I should follow up on a posting a few days ago about the “2008 Brandcameos Product Placement Award,” which this year, for the first time, are being selected in part by popular vote. Well, the results are in. And though the motion picture industry pretty much pales in promotional and advertising significance before, say, the Olympics, I think it’s important to keep up with the latest developments.

Here are some of the big winners:

Brandcameo E.T./Reese's Award for Achievement in Press Coverage: “Transformers.”

No contest there; how else can you refer to that movie except as a product of its product placements?

Similarly, the other film that most shamelessly abused product placementing, that high-end QVC broadcast posing as a movie “Sex and the City,” took three seemingly contradictory prizes:

The Most Mouthwatering Award for placement most likely to prompt an immediate purchase (namely its Luis Vuitton collection).

and:

The Perfect Fit Award for best product placement chemistry (The Manolo Blahniks, of course).

and also:

The Film Whore Award for movie that most “sold out” for product placement.

There can be no higher honor. Sorry for the interruption. We’ll resume with Mr. Coogan shortly...

Steve Coogan interview, part 2

Steve Coogan: no holds bard

Follow the Boston Phoenix

All Blogs

Phlog (1,420)
On The Download (2,163)
Laser Orgy (33)
Dont Quote Me (518)
Talking Politics (1,523)
Outside The Frame (305)

more by Peter Keough

Swine fever: An evening with Hunter S. Thompson | November 27, 2009

Interview: Nicolas Cage | November 27, 2009

Review: The Road | November 27, 2009

Review: Bad Lieutenant: Port of Call New Orleans | November 27, 2009

Review: Oh My God | November 27, 2009

See all articles by: Peter Keough

Latest Comments

Climategate: It's not going away. - Congratulations. Way better coverage than The Boston Globe or The New York Times.

By Randy Moss on 11-27-2009 in Laser Orgy

City Council Forums - развратные девушки фото а вам такое нравится? ? http://hfonjvozrs.jimdo.com лив тайлер порно видео http...

By Kavrico on 11-27-2009 in Talking Politics

Lee Ranaldo picks his favorite albums of the decade - @mike i was wondering the same

By Matías on 11-26-2009 in On The Download

Lee Ranaldo picks his favorite albums of the decade - why is the camera facing the interviewer the whole time?

By mike on 11-26-2009 in On The Download

Khazei Sneaking Up? - As voters learn more about Alan Khazei, they will want to vote him in. He is an extraordinary public...

By vicki kennedy on 11-25-2009 in Talking Politics

Latest Comments from Outside The Frame

Commercial break: The 2008 Brandcameo Product Placement Awards

Leave a Comment