Boston’s Hard Rock expands its reach
By JIM SULLIVAN | August 13, 2007
There were some heavy hitters on the red carpet at the opening celebration of Boston’s new, bigger Hard Rock Café last Tuesday. But the biggest cheese went unnoticed by the paparazzi. Hamish Dodds, the CEO/president of Hard Rock International, sat on the patio, admiring his latest venture. The Hard Rock moved from its Clarendon Street spot to Faneuil Hall last month — a move Dodds hopes will make it more than just a rock-oriented burger joint for tourists. “We are already a player in other cities,” he said, referring to the chain’s live-music programming. The new 600-capacity space with concert stage will allow the Hard Rock to bring in larger acts. “We have relationships with bands in other places, and we have the ability to tour people through. It’s part of our strategy. We’re stepping up the pace.”
Two local rockers were happy to give their stamp of approval. Damone’s Noelle LeBlanc complimented the chain for being “super-accommodating” on tour. And former Extreme/Van Halen singer Gary Cherone said, “I’ve been fortunate to do Hard Rocks with Extreme.”
Aerosmith’s Tom Hamilton was also feeling the good vibes. He suggested that the Hard Rock does a great job of “connecting” different elements of rock culture, adding that the restaurant/club’s emphasis on classic rock fits the needs of both people his age and teenagers. Aerosmith are one of several Boston bands (the Pixies and the Mighty Mighty Bosstones are two others) whose memorabilia festoons the walls of a special Boston room at the new joint.
Entertainment was provided by Staind’s Aaron Lewis, whose earnest, melancholic solo set contrasted with the festive mood but added gravitas. The Hard Rock was donating all bar proceeds to the Boston anti-violence charity Peace Games, as befits the chain’s motto: “Love All, Serve All.”
Related:
- Last days of New Alliance
The nerve center of Boston’s rock scene for the past 19 years is packing up and moving across the river
- Air heads
Boston crowns an air guitar champion
- Not quite eternal
Simon Rattle and the Berlin Philharmonic in Mahler’s Das Lied von der Erde
- Keepin' it realtor
Rock and rolling all night is tough with an unforgiving day job. That’s why the shredding set love real estate.
- Let the bad times roll
Dave Alvin and James McMurtry, Paradise Rock Club, January 25, 2007
- Boston music news: November 2, 2007
Notes on Mieka Pauley, Ron Pownall, and Deborah Henson-Conant
- Bottom feeders
The return of the Germs, the Adolescents, and Flipper
- Pop power
The big winner at the 2006 Best Music Poll party? Boston rock.
- Motley crews
A short history of Boston rock
- The Big Hurt: The week in digital mishaps
Internets threaten Kid Rock, Steven Tyler, and sexy bits
- Less

Topics:
Live Reviews
, Music
, Pop and Rock Music
, Entertainment
, More
, Music
, Pop and Rock Music
, Entertainment
, Aerosmith
, Tom Hamilton
, Noelle LeBlanc
, Aaron Lewis
, Gary Cherone
, The Mighty Mighty Bosstones
, Van Halen
, Less