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The Big Hurt: Neglected press-release roundup

Music news that only a publicist could love
By DAVID THORPE  |  March 24, 2008

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It may be a slow week for music news (everyone’s busy with — yecch — real news), but that doesn’t mean we have to bore ourselves with Paul McCartney’s divorce or SxSW wrap-up bullshit. Nothing shakes off the doldrums like a short vacation to the bottom of the press-release barrel . . .

‘The Dentist That Rocks’
Source: Aldo Leopardi Music
A dentist . . . that [sic] rocks? Such is the premise of a press release issued by Aldo Leopardi, an Australian-born dentist who — get this — rocks. Dr. Leopardi takes endless delight in juxtaposing the apparently irreconcilable positions of dentistry and rocking, perhaps under the assumption that his square day job gives a novel twist to his insufferable MOR vanity rock. He may be right — I’m sure “dentist that rocks” makes a more interesting human-interest story than “rocker that sucks.”

“Sexy sounds? From a dentist? From this dedicated specialist who has become a leading lecturer in his field of prosthodontics, the sound is sublime.”

Additional amusement can be found on his MySpace page (myspace.com/aldoleopardi), where he further belabors the dentist/rock dichotomy: “Growing up in Adelaide, Australia, Aldo Leopardi was the rebel student sitting in the back of dental-school class sporting a black AC/DC muscle T-shirt and crazed hairstyle.” The image becomes even more remarkable when you consider that he likely paid a great deal of money to sit back there in his bad-ass gear and fight the power.

‘Second Annual “Elvis Cruise” To Take Place Aboard “Fun Ship” Carnival Fantasy’
Source: Carnival Cruise Lines
It’s an Elvis cruise; it’s a cruise about Elvis.

I could try to wrap my mind around the notion that people are willing to pay for this kind of insipid, mass-market nostalgia, but instead I’m going to comfort myself by imagining that it’s actually some kind of weird sex thing for old people. Case closed.

‘Three-Year-Old Julian Pavone, the World’s Youngest Drummer, Is Invited To Study at Prestigious Berklee Music School in Boston’
Source: Bernardino Pavone
Here we have adoring parents who are so enthralled by their toddling son’s ability to bang on drums that they’ve made a strange little family business out of selling him as a prodigy. Their newest release reports that an instructor from the Berklee College of Music has taken note of their tiny son’s advanced development and invited him to study there this summer.

Having watched Julian’s videos, I can report this much: the child is placed in front of a drum kit and he proceeds to bang on it, sometimes haltingly, sometimes abstractly and occasionally, for seconds at a time, almost in some kind of rhythm. It’s definitely an adorable display of miniature showmanship, but the absurdly serious tone of the press release makes me more than a little bit uneasy. It’s a whirlwind recap of endorsement deals, TV appearances, and grandiose claims culminating in the Berklee invitation — all for a kid who’s way too young to comprehend his career choice.

Most telling bit: the parents say that their son is “considered the Tiger Woods of the music industry.” In other words, they’re delusional.

Although I’m loath to dis a little kid, I’m not sure I’m buying the prodigy business. He’s definitely a child with the physical ability to hit drums with drumsticks, but if you ignore the fact that he’s three, he’s just a shitty drummer. Maybe his early start will make him perform at the level of a 15-year-old drummer when he’s 12, but in the meantime, let’s not worry too much about the little drummer boy’s denying some hardworking virtuoso a spot at Berklee. My editor, being an actual journalist, took the time to contact Berklee:

“The press release about Julian Pavone attending a Berklee program at the age of three appears to be the result of some miscommunication,” says Rob Hayes, Berklee’s assistant vice-president for public information. “We simply aren’t in the business of educating children that young. I expect our Summer Performance Program for high-school students will still be going strong 10 years from now, and perhaps Julian will join us at that point.”

‘Trixter To Reunite’
Source: A bunch of guys running out of money, I suppose.
I might as well just put one big [sic] in front of this whole dealie and assure you that I’m presenting it verbatim: “The rock bamd TRIXTER is now reunited again after 13 years!!! They will be having a new CD out shortly! www.trixterrocks.com for more info.”

That’s right: the beloved C-list hair-metal “bamd” are ready to rock again! Better still, they will have been . . . having . . . had a new album! The exquisite press release goes on to recount the band’s career in excruciating, frequently capitalized detail:

“The video for ‘ONE IN A MILLION’ went #1 on MTV for 3 weeks. The album peaked at #28 on BILLBOARD’s TOP 200 ALBUM CHART and the single for ‘GIVE IT TO ME GOOD’ was a TOP 50 HIT on BILLBOARD’s TOP 100 SINGLES CHART.”

But of course, all good things must come to an end:

“Unfortunately , Grunge had taken over the airwaves which left little room for the single, ‘ROAD OF A THOUSAND DREAMS’ on Radio & MTV. . . . Lot’s of Fun, but the writing was on the wall that TRIXTER’s style of Pop Metal had run its course. Time to move on . . . but what a great ride.”

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Comments
The Big Hurt: Neglected press-release roundup
What's the difference between Lester Bangs and David Thorpe? Newer magazines.
By gordon on 03/25/2008 at 5:12:20
The Big Hurt: Neglected press-release roundup
Note from writer: special thanks go to Ben Sisario (//charmicarmicat.blogspot.com/)for alerting the world to the Trixter release.
By David Thorpe on 03/26/2008 at 4:20:39
The Big Hurt: Neglected press-release roundup
Ah, Trixter--just itching for another taste of that raspberry-red fifteen minutes. No dice: forty-year careers go to the great slow-burners like Chris Smither and Robyn Hitchcock.
By gordon on 03/26/2008 at 12:27:58
The Big Hurt: Neglected press-release roundup
'Loath to dis a little kid'? Please, David. You'd dis Mother Teresa if you had the chance.
By CKO91 on 03/28/2008 at 1:21:43
The Big Hurt: Neglected press-release roundup
Thanks for revealing the facts about the kid drummer...feel sorry from him, just google his dad and you'll see why he is putting out all the press releases. the kid can't play, it's no fault of his, he's only 3
By enzop on 03/29/2008 at 12:08:37
The Big Hurt: Neglected press-release roundup
As a musician, I have had the opportunity to play with Julian and he shows great potential at the age of three. At the rate that he is going, he could easily be one of the world's greatest drummers by the age of 10.
By Michael J Powell on 03/29/2008 at 6:51:22
The Big Hurt: Neglected press-release roundup
Just let the kid eat his Trix and watch Sesame Street, like we did.
By gordon on 03/31/2008 at 1:22:41
The Big Hurt: Neglected press-release roundup
trixter rocks
By enzop on 03/31/2008 at 6:28:42
The Big Hurt: Neglected press-release roundup
I had the chance to see this article. I have seen three kids, very young and talented recently...Julian Pavone (4), Igor Falecki (6)and Scottie Madonia (8). These children are passionate and very talented! So young and driven to play music! Such a positive direction! As a teacher and parent, I feel when a child shows this natural ability, we must fuel it. Julian is not even 4 and he shows very mature technique, time and feel! His ear for music is wonderful and to experience him play is magic! I celebrate his family for guiding him and trying to support his desire! I am sure it is not easy, but important for each of these kids to be happy! And they are for sure when they are playing! Check out each child on youtube and see for yourself! In the drumming industry we can use some young role models to get more kids to play drums and less electronic games! Julian playing drums and bringing joy to people is a very positive energy we all should support. Recently, Oprah had him on the show! She loved his spirit and this is what it is all about! Let's keep a positive, mature focus on young talent and be blessed as we enjoy it! Thanks!
By Dom on 04/03/2008 at 11:21:42

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