Features

Slideshow: Found in translation

A new book looks at the golden age of international movie marketing

By CHRIS WANGLER | August 1, 2008

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Author and gallery owner Sam Sarowitz worked in film development hell before turning his extensive collection of movie posters (now 12,000+) into a lucrative business, and now a book. Translating Hollywood: The World of Movie Posters (Mark Batty Publisher), culled from Sarowitz’s Posteritati Gallery in New York, offers a fascinating look at several golden ages of movie marketing. Most of the posters come from the late 1950s and after. Hollywood classics are the focus, but there’s a nice selection of French New Wave, world cinema classics, and genre pictures (Halloween, Deep Throat), with some telling nuggets thrown in: the US poster for In Cold Blood, for example, used the eyes of the real killers, not the actors.

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Staged?
In a photograph taken in 1978, you see a kid staring blankly into an open refrigerator.
Walk on the mild side
In 1970, William Wegman was making short videos — jumping around in his underwear with purses hanging all over him, that sort of thing.
Gods and monsters — and David Hasselhoff
The Museum of Fine Arts did big things with Napoleon and Edward Hopper, pictures of prostitutes graced the walls of Boston’s two biggest art museums, and all hell broke loose when the Mooninites invaded.
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