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British Advertising Films Of 2008

This year’s goodies revealed some notable new trends
By PEG ALOI  |  October 9, 2008
3.0 3.0 Stars
BritAds_Cadbury-Goriinside.jpg

Usually reflective of the current state of British culture, this year’s British advertising goodies revealed some notable new trends. The flashy CGI animation of recent years has given way to campaigns featuring uniquely human performances: a slouchy tap virtuoso, a wizard of vocal impressions, a smoldering pas de deux with a ballerina and a hip-hop hoofer. Disturbing trends continue: brutal PSAs against drunk driving and handgun violence (yes, in the UK) abound. Levi’s maintains its hegemony with a witty sartorial scenario of two lovers whose cultural personae shift with every item of clothing shed. Simple visual concepts predominate; — the use of color, in particular, shows advertising’s incestuous link with the high-flying design and DIY œuvre. One lengthy ad presents Martin Scorsese’s quest to film a fragment of a “lost” Hitchcock screenplay, and this he does in giddy homage to North by Northwest and The Birds — but will the result boost sales of mediocre champagne? 86 minutes | MFA: October 15, 16, 18, 19, 23, 24, 29-31; November 2
Related: Review: Big Fan, Rock of ages, Fateful Departed, More more >
  Topics: Reviews , Entertainment, Movies, Martin Scorsese,  More more >
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ARTICLES BY PEG ALOI
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    This sensual tale of dangerous love comes from writer/director Anne Fontaine ( Dry Cleaning , How I Killed My Father ).
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    In his understated, intricate L'heure d'été , Olivier Assayas comments on globalization and materialism by way of a simple story of three siblings dividing the contents of their mother's estate in rural France.
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 See all articles by: PEG ALOI

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