Beauty boom

By JACQUELINE HOUTON  |  November 8, 2012


Human hair grows a measly 1.25 centimeters a month. Boston's beauty scene seems to be growing a helluva lot faster. Here are three local salons expanding their empires this season.

For the last two years, W Boston has lured locals with Bliss's cheekily named spa treatments (a betweeny wax, anyone?). Now there's another excuse to pop in: the third location of James Joseph Salon, which just joined existing spots on Newbury Street and in Medford. The newly opened street-level retreat has six stylists' chairs and shelves stocked with Balance by James Joseph, the house product line formulated sans sulfates, parabens, or synthetic colors.

Also opening its third spot — and its first in the city proper — is suburban stalwart SalonCapri. The Penna family started styling hair in Hyde Park way back in 1967, but before long they moved to the 'burbs, coiffing clients in Newton and Dedham. Now they're coming back to Boston, opening an outpost at 11 Newbury Street next month. Expect a 2200-square-foot salon with the city's only L'Oréal Professionnel Color Bar and plenty of iPads to browse during downtime in the chair.

That's pretty big for Back Bay. But in Southie, 5000 square feet wasn't enough for Shag owner Sandy Poirier, who just commandeered a neighboring space to expand his already-sprawling salon. He and his tatted-up crew are using the added elbow room as a photography studio, an extra area for color services, and an event space, where they hope to host art openings, live bands, and fashion shows. "We want to give back to local artists," says Poirier. "Like the Factory, Andy Warhol — that's what I've envisioned this place to be."

JAMES JOSEPH SALON :: 100 Stuart St, Boston :: 617.292.3328 ::

SALONCAPRI :: 11 Newbury St, Boston :: 617.236.0020 ::

SHAG :: 840 Summer St, Boston :: 617.268.2500 ::

  • Review: For Greater Glory
    Bring coffee, because director Dean Wright's dramatization of the 3-year-long Cristero War (1926-9) seems to last longer than the Mexican conflict itself.
  • Ghazal Fine Indian Cuisine
    Years ago, I brought a date to Boston's oldest Indian restaurant (the bygone Kebab-n-Kurry), promising, "The food's great, but the servers are the surliest bunch you've ever seen — so sullen it's hilarious!"
  • Hardboiled hub
    When I was growing up in Roslindale a few decades back — among tribes of ignorant, second-generation immigrant kids whose favorite words began with “f” and “n” and who liked to torture small animals and beat up small children before they moved on to their future vocations as petty criminals, dead dope users, or real-estate agents.
  • More more >
  Topics: Lifestyle Features , Boston , hair , james joseph salon ,  More more >
| More
Featured Articles in Lifestyle Features:
Share this entry with Delicious
  •   STYLE BUZZ IN BRIEF  |  March 06, 2013
    When the ICA hosted Shepard Fairey's first-ever museum survey in 2009, Boston rolled out the welcome mat — and then promptly pulled it out from under him: the BPD arrested Fairey for outstanding graffiti warrants on his way to the opening.
  •   VISIONARY TECH: ADLENS EYEWEAR  |  March 06, 2013
    The round glasses worn by John Lennon and legions of hippies may soon be more than throwback fashion statements, if British eyewear brand Adlens has its way.
  •   MASS APPEAL: UNITED SCENTS OF AMERICA  |  February 13, 2013
    We're relieved to report that Sasha Bertran and Samantha Sherwin, the minds (and noses) behind United Scents of America, eschewed eau de dirty water when concocting their brand-new fragrance, Massachusetts.
  •   DREAMY DÉCOR: ''DREAM HOUSE'' CLOSING PARTY  |  February 13, 2013
    In the art world, "commercial" and "decorative" often seem like dirty words. Molly Rosner embraces them.
  •   PIRATE ISO ROBOT FOR LTR  |  January 15, 2013
    There are lots of good reasons to hit up the Westin this weekend for New England's biggest science-fiction and fantasy convention.

 See all articles by: JACQUELINE HOUTON