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Ads Classified: Mitt Romney's New Ad "Ocean" Catches A Wave

    Mitt Romney is up with a new 60-second spot, "Ocean," available here. It's the best ad of the campaign so far because it eloquently addresses an issue -- the polluted culture in which kids grow up -- that no one is talking about in the campaign but everyone talks about privately. As kids play on a beach, Romney talks about how he'd like to clean up the violence and pornography of everyday American life that surround children on the internet or in video games.
    He's on to something. The Mittster may have a second act, after all.

  • TrackBack said:

    Ads Classified: Mitt Romney's New Ad 'Ocean' Strikes A Chord

    January 1, 2001 5:00 AM
  • TrackBack said:

    Ads Classified: Mitt Romney's New Ad 'Ocean' Catches A Wave

    January 1, 2001 5:00 AM
  • LorenzoJennifer said:

    Congratulations on your insightful spot-on analysis of Romney's ad.  Romney's Mormon faith may actually be beneficial as few question the devout nature of the Mormon religion. Adding a moral perspective to his political statements may sway the religious right into supporting him.

    Romney's smooth manner, refined upbringing, unfettered career path, one marriage with 5 handsome sons and 10 grandchildren contrasts sharply with the thrice-married Giuliani and the feisty and erratic McCain.  Willard is of another time and from another place - America in the '50s and early-mid '60s - by many accounts, an era of stability, values and morality in personal behavior.

    Romney, were he the Republican presidential nominee to face Hillary should she be the Democratic nominee, could  approach voters as being a traditional American male.

    July 19, 2007 2:12 AM

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