Congratulations on your insightful spot-on analysis of Romney's ad. Romney's Mormon faith may actually be beneficial as few question the devout nature of the Mormon religion. Adding a moral perspective to his political statements may sway the religious right into supporting him.
Romney's smooth manner, refined upbringing, unfettered career path, one marriage with 5 handsome sons and 10 grandchildren contrasts sharply with the thrice-married Giuliani and the feisty and erratic McCain. Willard is of another time and from another place - America in the '50s and early-mid '60s - by many accounts, an era of stability, values and morality in personal behavior.
Romney, were he the Republican presidential nominee to face Hillary should she be the Democratic nominee, could approach voters as being a traditional American male.