Phoenix - Audience
Demographics and Readership
READERSHIP
980,500*
DEMOGRAPHICS
Gender
Male 49%
Female 51%
Age
18-34 32%
35-44 25%
21+ 96%
Income
$35,000 - $50,000 23%
$50,000 - $75,000 27%
$75,000+ 31%
Education
College 51%
Advanced Degree 15%
Entertainment Interests
Attended nightclub or
bar in past 12 months 46%
Attended opera/theater/
symphony in past 12 months 58%
*Based on May-July 2008 Media Audit Boston ADI &
includes Portland Phoenix & Providence Phoenix
