Liquid

Introducing new wine app Drync Direct

By CHERYL FENTON | February 21, 2013

This app brings new meaning to the term "drunk dialing." Launched at this month's Boston Wine Expo, the locally developed Drync Direct lets oenophiles stock up on new vintages with their iPhones, whenever and wherever they discover them.

"Even if you manage to remember the name of a wine, finding it at your local retailer can be a challenge," says Drync CEO Brad Rosen. "Drync Direct gives you the power to buy them anytime."

Scan a bottle's label, and the app will show you pricing and ratings, as well as a place to make tasting notes on your new find and record where you first sipped it. If you decide the wine is a must-have, put it in your cart and buy a bottle (or six for free shipping to your door).

There are currently more than 15,000 wines available in the app's on-sale database. If your choice is a little obscure, the image is sent to a Drync employee who'll try to identify it. If it's not purchasable now, the curation team will let you know when the wine becomes available.

You can also browse wine lists from local restaurants. "We're currently experimenting with several fantastic Boston restaurants. If Drync users love having restaurant wine lists in the app, we'll expand our coverage," Rosen explains.

But the convenience factor might be the biggest selling point for the MassChallenge-winning Cambridge company.

"The Internet has democratized so many things — music, movies, consumer goods. People have incredible choices at their fingertips. They experience products in the 'real world,' and buy online," Rosen says. "We aim to democratize wine."

WHAT HE'S DRINKING

"I HAVE BEEN WORKING MY WAY THROUGH BORDEAUX, LEARNING THAT I PREFER RIGHT BANK, MERLOT-CENTRIC SELECTIONS (IN SPITE OF THE MOVIE SIDEWAYS)," ROSEN SAYS.

HIS FAVE FIND (SO FAR)

"ASCHERI BARBERA D'ALBA — A GORGEOUS, ELEGANT RED WINE WITH A GOOD AMOUNT OF COMPLEXITY."

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ARTICLES BY CHERYL FENTON

INTRODUCING NEW WINE APP DRYNC DIRECT | February 21, 2013
Launched at this month's Boston Wine Expo, the locally developed Drync Direct lets oenophiles stock up on new vintages with their iPhones, whenever and wherever they discover them.

THE SWEET SMELL OF SUCCESS: UNREAL'S AIM TO UNJUNK JUNK FOOD | January 25, 2013
It all started on Halloween.

EMERALD CITY: PANTONE'S COLOR OF THE YEAR | January 02, 2013
Once known mostly by graphic designers and manufacturing pros, Pantone has infiltrated pop culture with its Color of the Year, chosen by reps from around the world at a hush-hush meeting after much debate.

KEEPING IT CASUAL: JUNK FOOD, MEET FINE WINE | October 31, 2012
Not every night calls for a petit filet topped with foie gras. Sometimes you just need a simple food fix — a few slices of thin crust or a big, beefy Five Guys.