Opening alert: Aesop

By JACQUELINE HOUTON  |  September 25, 2012


Australia's Aesop is one arty, smarty beauty brand. It doesn't advertise. It eschews frou-frou packaging, offering skin- and hair-care products in amber apothecary bottles and simple aluminum tubes. It fills its minimalist-chic stores with quotations by philosophers and scribes. And it collaborates with the likes of avant-garde "body architect" Lucy McRae, who recently made a short film with shades of Frankenstein and Sleeping Beauty for the brand. Plus, it picked Boston as the spot for its third US store — a brainy move in our book. Slated to open the first week of October at 172 Newbury Street, the sleek space is designed by MIT architecture prof William O'Brien Jr. It's stocked with cult faves like the anti-oxidant-rich Parsley Seed line and newcomers like Control, which combats blemishes with lemon-peel and rosemary oils. We hope this outpost will be as cool as the Nolita flagship, constructed with 400,000 pages from reclaimed issues of the New York Times. Hey, Aesop: we might have a few Phoenix back issues lying around.

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  Topics: Lifestyle Features , Australia, BEAUTY, style,  More more >
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