There's been a lot of chin-stroking this week over Mitt Romney's 
first TV ad of the cycle. I, the self-appointed World Mitterology 
Expert, naturally believe that the episode ties directly into things 
I've been saying for a very long time about Romney, politics, 
advertising, and news media, so I will now pontificate.
The gist 
is: Romney represents a great leap forward in the corporatization of 
politics, and the political world is not ready to deal with it.