Mooninite Hearing Scheduled

Published Feb 23 2007, 08:05 PM by David S. Bernstein

Boston's City Council will hold a hearing "to determine what methods can be used to prevent the negative impact of guerilla marketing," according to a press release today from council president Maureen Feeney.

Initially sparked by the Mooninite fiasco, Feeney now also cites this week's Dr. Pepper treasure hunt as a factor.

The hearing will be March 6th at 1:00pm, in the Iannella Chamber at City Hall.

Two questions:

1) What cleverly ironic guerilla marketing ploy will someone plant in the Iannella Chamber that day?

2) Will the "methods" the council considers specifically target multi-billion-dollar mega-corporations like Cadbury Schweppes (maker of Dr. Pepper) and Time Warner (parent company of Cartoon Network)? Or small-time artists who have never caused any harm?

The Patrick Friday-Afternoon News Drop

Vilsack Out

1 Comments

dsaklad@gnu.org said:

Ask for the City Council stenographic machine output and the Council stenographers' transcription of the machine output. The Councilors' remarks and debate can be distributed, discussed and analyzed from the machine output and stenographers' transcription. Council minutes are too abbreviated to be understood, see http://cityofboston.gov/citycouncil

February 24, 2007 9:42 AM