El Planeta - Circulation and Readership

Our Circulation & Distribution

Each week, 50,000 FREE NEWSPAPERS are distributed using four methods: retail drop points, newspaper boxes, paper handlers and subscriptions.

These innovative approaches have allowed El Planeta to grow rapidly and to provide advertisers with the most effective option to reach Massachusett’s fastest growing
consumer market.

OUR RETAIL DROP POINTS include supermarkets, banks, small businesses, bodegas, community centers, consulates, health service providers and other organizations based in the communities where our readers live. Over 2,500 drop points constitute our distribution.

OUR NEWSPAPER BOXES are found near subway and commuter rail stations as well as other high traffic locations in Massachusetts.

OUR PERSON-TO-PERSON distribution uses paper handlers to hand deliver El Planeta in high traffic locations such as subway and bus stations.

OUR SUBSCRIBERS are influential business leaders, top executives and academic personalities

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