El Planeta - Information

Since its inception in May 2004, El Planeta has become the leading publication for the Hispanicmarket in Massachusetts. El Planeta is a newspaper with editorial integrity and a real mission: to inform, educate and unite the Hispanic community with other communities
in the region.

IN A FEW WORDS, EL PLANETA IS

- The largest circulating Spanish language newspaper in Massachusetts
catering to all members of the Hispanic family.

- The only audited Hispanic newspaper in Massachusetts and Greater
Boston DMA (Demographic Market Area).

- A publication with over 40 years of accumulated experience as a proud
member of the Phoenix Media Communications Group, the largest
family-owned media company in the region.

- A newspaper with a diverse and outstanding team of professionals
working around the clock to publish a quality product with the highest
editorial standards, as well as an independent editorial board.

- Not your average ethnic publication. We focus on one of the most
diverse Hispanic communities in the country.

A CLOSER LOOK AT EL PLANETA

When advertisers consider investing in the Hispanic market of Massachussets, El Planeta helps them by providing data that comes from proprietary surveys, focus groups, and research in the market. El Planeta really knows its market and that translates into effectiveness to reach its readers.

An ad in El Planeta will reach your target, thanks to our INNOVATIVE DISTRIBUTION strategy that includes paper handlers, newspaper boxes around the city, deliveries at places frequented by Hispanics and presence at events. When working with our staff, one thing is assured: YOU COULDN’T BE IN BETTER HANDS. Every member of our El Planeta team will find ways to customize your campaign using the best mix of media outlets while providing outstanding service.

To view our media kit please click on the pdf below.

El Planeta Newspaper MKit 2009 8.5x11 LowRes.pdf