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Phoenix - Mechanical Requirements

Ad Unit Sizes

20.5" x 12.75"
Full Page 
10" x 12.75"
Half Page (Vert) 
4.875" x 12.75"
Half Page (Horz) 
10" x 6.25"
Third Page (Vert) 
3.25" x 12.75"
Quarter Page (Vert) 
3.25" x 9.5"
Quarter Page 
4.875" x 6.25"
Quarter Page (Horz) 
 6.5" x 4"
Sixth Page (Vert) 
1.5" x 12.75"
Sixth Page 
3.25" x 6.25"
Sixth Page (Horz) 
4.875" x 4"
Eighth Page (Vert) 
1.5" x 9.5"
Eighth Page 
3.25" x 4"
Eighth Page (Horz) 
4.875" x 3"
Twelfth Page 
3.25" x 3"
Twenty-Fourth Page 
1.5" x 3"
Junior Page Premium 
6.5" x 9.5"


Web offset on newsprint: 85-100 line screen.
The sum percentage of tone value for 4/C advertising is not to exceed 260%
Negatives: Right reading emulsion down.
Line Screen: 85 lpi * Dots Per Inch: 170 dpi * Ink Density: 265


ROP Space reservations must be received by 3pm  the Friday before the publication date. Ads requiring proofs must be submitted at least 24 hours
prior to the copy deadline. Specific section, positioning, or color requests must be recieved by Noon the Wednesday preceding the ROP deadline.

Cancellations cannot be accepted after the Wednesday preceding the ROP deadline.

Sending Ads

Composite PDF format preferred. Also acceptable: Quark, Illustrator, Photoshop, FreeHand and PageMaker.

We are a Mac-based company. PC Native files are discouraged

By FTP: Upload to
    Note: Single files only. Folders containing multiple files must be compressed into .sit archives.
    Name the file simply with your company name.
    No spaces, no numbers.
By Email: Send to your sales representative


For Visual Rendering of ad sizes  click here

Click below for our onesheet on our Specs and Deadlines




Tuesday, October 04, 2011  |  Sign In  |  Register
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